Gawula
Brand Identity | Packaging Design | Art Direction
Gawula pronounced "gaa-wuu-laa" is a South African slang term for food or eating, Gawula is a great way to experience the flavors of South African traditional food without having to cook a complicated meal. The meals take roughly 10-20 minutes in the microwave and boom you get a meal that is warm ,filling and hearty.
The packaging is inspired by the warm colours and culture of the South African Rainbow Nation.The typeface is intentionally reminiscent of handwritten signage seen in the tuck shops and markets Ekasi (township) that are colourful, filled with texture and grit.