The Rainbow Social - Blocparty
Illustration | Art Direction | Event Design
The Blocparty is an all inclusive party hosted by The Rainbow Social in Johannesburg, South Africa. I was hired to conceptualize the brand identity for this years party. Technically block parties are for all residents of a specific block or neighbourhood to join in and have fun and get together. We thought of the idea of bringing elements found at block parties such as music, dance and food to create a design system that is cohesive, inviting, fun and clean. We used a pallet that was light and colourful and that was down to earth.
![1-10.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/92fb5005-39b5-43bf-87a1-9daae570d9ad/1-10.jpg)
![3 copy.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/73a93daf-d84c-4929-9f27-735805402f55/3+copy.jpg)
![1-06.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/1ccfbcb3-bea9-4275-be06-e857b1cc0a4f/1-06.jpg)
![ThankYou-01.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/08d3f7ac-7cc2-4bf4-ae66-ade0daf3a38a/ThankYou-01.jpg)
![1-11.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/55a8e340-4731-4304-9c82-26465ef8ec8d/1-11.jpg)
![Mainposter.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/5565314d-45b0-409d-8c8b-a0229400a3fd/Mainposter.jpg)
![converse_PABI COOPER.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/ba20af50-3b4b-4474-bb94-d69da8d31688/converse_PABI+COOPER.jpg)
![1-07.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/3a2fbfb6-083b-499a-887a-e1d880230542/1-07.jpg)
![Phatstoki.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/247d2e7f-f6bb-4145-82e6-2c2298f1f66d/Phatstoki.jpg)
![1-06.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/590faa65-d892-456a-a9f6-085878ca4e6c/1-06.jpg)
![1-01.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/772237d4-8215-484f-aba4-66f4a452902a/1-01.jpg)
![1-07.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/a18ec742-cbc6-4578-8311-73c64bd32218/1-07.jpg)
![Untitled-2.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/a675c3bd-6377-4134-ae01-d57082d6c9d2/Untitled-2.jpg)
![1-11.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/bd505abe-3faf-41c5-996a-a2097cfadd70/1-11.jpg)
![1-09.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/402315d6-841a-4179-86af-ac99ad7d6cb0/1-09.jpg)
![2 copy.jpg](https://images.squarespace-cdn.com/content/v1/658d7ba498836d7ee92931c8/f8870d9d-6ed2-4ec3-89d6-fbaf1be9fb4f/2+copy.jpg)